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Say No To Synergy

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Synergy in Media, for those that don't know, is an effect cause when media is created based on a different kind of media. For example, a film of a book or a game of a film. Interest in one will increase sales in the other. This means that you get more profit than if you were to release similar products that weren't connected. 1+1=3.
Don't get me wrong, synergy is fine when it happens accidentally. But synergy for synergy's sake is never good. A brilliant story can be ruined simply because those who translate it don't care about the story, they care about the money. I'm sure you can think of many examples.

In short, what I'm saying is that stories should never translate media unless it is done properly.
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sonicinterface's avatar
"...should never translate media unless it is done properly." What's your definition of "done properly"?